Sponsorship Opportunities with Fun Fest

Fast Facts
For more information and personal consultation, contact Lucy Fleming by email (lfleming@kingsportchamber.org) or by phone 423.392.8809

9 day Festival – July 11 – 19, 2008
Overall Attendance - 180,000
Our events are family oriented and alcohol free (except the beer/food pairing event and the wine tasting events)
Top 20 July Southeast Tourism Society Event
Member International Festivals and Events Association

Kingsport

  • Population 44,000
  • at the crossroads of I-81 and I-26
  • Population within 1 mile of city limits – 92,000
  • Population within 5 miles of city limits – 152,000
  • Population within 50 miles of city limits – 861,000
  • Influx of 100,000+ workers, etc daily

Demographics

  • Household Income –12% had income over $75,000 (1999)
  • Households with children under 18 – 31.4% (2006)
  • Population ages (2006)
  • Under age of 25 – 29.4%
  • 25-44 – 26.9%
  • 45-64 – 27.5%
  • 65+ - 16.2%

Event attendance generally reflects the community but we have events tailored to various ages and interests including:

  • Country Music concerts
  • Motorcyclists
  • Dog Owners
  • Volunteer Fire Departments
  • Senior Citizens
  • Hot Air Balloons
  • Runners
  • Bicyclists/Mtn. Bikes
  • Antique Automobiles
  • Kids Central (weekday children’s activities)
  • 3 events for physically and mentally challenged individuals

With 100+ events in over 50 sites with over 100 different events, we can offer a variety of one-event set-ups to reach a target audience. Let us know your product or target and we will work with you.

We can offer multi events at one site or multi-day set-ups:

  • First Friday – this is down town street party day and we have a Mardi Gras themed 5 hour event, a parade (300 entries) and an evening Zydeco concert. Attendance all day exceeds 10,000.
  • First Saturday – Tons of sporting activities – a 40-mile bike ride, kayak event and the evening’s world record holding Crazy 8’s 8-K run. Sampling opportunities at all these sites or display space at the Crazy 8’s. (www.crazy8s.org). Includes a healthy lifestyles expo, children’s races, 3-K walk and more. Entrants total 2000+ with great spectator attendance.
  • Kids’ Central - attracts 1000+ children and parents per day Monday – Wednesday. We encourage activity oriented displays and are interested in parent and/or child education and healthy lifestyle.
  • Concert Series – we plan 3 outdoor concerts with national touring acts (past performers have included Trace Adkins, Charlie Daniels, Relient K, Allison Kraus, Leann Rimes) and have sponsorships available on a nightly basis or for the series. Paid attendance averages 8,000. Audience sampling is available. A second free stage is also available for sponsorships.
  • Fort Henry Drive/Taste of Tri-Cities area – Enjoy a 4-day set-up at this location Wednesday – final Saturday. This area is the location for our concerts, hot air balloon launches, fireworks and our food court area. Attendance grows from 5,000 to 30,000 on the final day.

We are very willing to work with your company to find the best fit. We have:

  • Placed McDonald’s exhibit focusing on a new healthy menu,sampling and activities at 3 locations over a 5 day period.
  • Developed the Sprint Parent/Child Locator program for various events. – Families received wristbands at the Sprint tent and parents could write their cell number on the tag so if the child was lost the family could reunite.
  • Set up the Tennessee Education Lottery with a 4-day stage sponsorship and lottery ticket-selling booth.
  • G & K Services sponsored our Friends of Festus patrons program. This program provides a stage front seating area and parking package. Each evening G & K employees distributed promotional goodie packs to the patrons and controlled seating in that area.

Vendor/Display booth policies

  • Fun Fest is an activity-filled festival.
  • We do not have a crafts show, art show or sales/display area for general merchandise or promotion of specific products or services
  • Businesses interested in promotional opportunities may wish to sponsor or co-sponsor an event, activity or service
  • Candidates running for political office may not set up displays, participate as a candidate in the parade or events, nor sponsor events
  • Fun Fest is an entertainment activity and is not to be used as a platform to promote a particular set of beliefs or convictions